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BMW CEO Harald Kreuger had to be helped off stage after collapsing at a car show press event in Frankfurt on Tuesday. (Sept. 15)

BMW CEO Harald Krueger gets support after collapsing during the BMW presentation on the first press day of the Frankfurt Auto Show IAA in Frankfurt, Germany, Tuesday, Sept. 15, 2015.(Photo: Jens Meyer, AP)

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Kreuger on the stage right before he fell. (Photo: Keith Media — BMW CEO Harald Krueger collapsed during a news conference at the Frankfurt Motor Show in Germany on Tuesday and had to be helped off stage.

The reason for his fall was not clear. He was presenting the powerhouse automaker's new lineup when he stumbled and fell.

Krueger was conscious when he left the stage. A roundtable he was due to hold with reporters was instead conducted by the firm's chief financial officer.

BMW spokesman Maximilian Schoeberl said Krueger, 49, who took over as BMW's CEO earlier this year, was traveling a lot recently and was not feeling well ahead of the presentation, but decided to go ahead.

He said Krueger experienced "a moment of dizziness" and was seen by a doctor, who recommended that he cancel his other appointments for the day and rest at home.

"His condition is not worrisome, they've ruled out anything serious," Schoeberl said. "Mr Kruger's health is stable and he is recovering well."

The 66th Frankfurt Motor Show is taking place against the background of 23 months of rising car sales in Europe.

Sales in the United States are on track to hit 17 million this year for the first time since 2011.

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Jamaican-born British actress Naomi Harris poses for the media next to a Jaguar C-X75 car as she participates in the 'James Bond Party' at the International Motor Show (IAA) in Frankfurt, Germany. Harris plays 'Ms. Moneypenny' in the upcoming 007 James Bond movie. Fredrik Von Erichsen, epaFullscreenThe Mercedes IAA Concept Car. Michael Probst, APFullscreenA VW Golf GTE concept car is presented on the second press day of the Frankfurt Auto Show IAA in Frankfurt, Germany. Michael Probst, APFullscreenA Porsche 918 Spyder is presented on the second press day of the Frankfurt Auto Show IAA in Frankfurt, Germany. Michael Probst, APFullscreenA Bentley Bentayga is presented on the second press day of the Frankfurt Auto Show IAA in Frankfurt, Germany as Bentley jumps into the SUV category. Michael Probst, APFullscreenA Ford GT is presented on the second press day of the Frankfurt Auto Show IAA in Frankfurt, Germany. Jens Meyer, APFullscreenThe Ford Ecosport is presented on the second press day of the Frankfurt Auto Show IAA in Frankfurt, Germany. Jens Meyer, APFullscreenA Peugeot Fractal concept car is displayed during the first press day of the 66th IAA auto show in Frankfurt am Main, western Germany. Daniel Roland, AFP/Getty ImagesFullscreenVisitors try out a BMW Z4 x-drive car displayed at the booth of the German carmaker BMW during a press day of the 66th IAA auto show in Frankfurt am Main, Germany. Odd Andersen, AFP/Getty ImagesFullscreenThe Mercedes Benz autonomous concept car is displayed during a press day of the 66th IAA auto show in Frankfurt am Main, Germany. Odd Andersen, AFP/Getty ImagesFullscreenThe Frankfurt Motor Show is bringing top models to the world stage. Here, Daimler CEO Dieter Zetsche presents the new Mercedes S-Class convertible Michael Probst, APFullscreenVolkswagen's Golf GTE Sport Concept Car is presented at Frankfurt Motor Show0 BORIS ROESSLER, EPAFullscreenVolkswagen's Golf GTE Sport Concept Car is presented at the show BORIS ROESSLER, EPAFullscreenOne of the world's top auto show, the Frankfurt Motor Show, is bringing new car models to life. Here, Dieter Zetsche, head of Mercedes-Benz, shows off the 'Intelligent Aerodynamic Automobile (IAA)' show car FRANK RUMPENHORST, EPAFullscreenA Mercedes concept prototype show car is pictured during a preview exhibition of the Frankfurt Motor Show DANIEL ROLAND, AFP/Getty ImagesFullscreenA Tesla on the first press day of the Frankfurt Auto Show IAA in Frankfurt, Germany Michael Probst, APFullscreenRenaults aren't sold in the U.S., but they're still big in Europe. Here's a Kadjar on the first press day of the Frankfurt Auto Show Michael Probst, APFullscreenA BMW 435i on the first press day of the Frankfurt Auto Show Jens Meyer, APFullscreenA BMW i8 on the first press day of the Frankfurt Auto Show IAA in Frankfurt, Jens Meyer, APFullscreenA BMW M4 on the first press day of the Frankfurt Auto Show IAA Jens Meyer, APFullscreenIMAGE DISTRIBUTED FOR BORGWARD AG ñ This image released on Tuesday, Sept. 15, 2015 shows a Borgward BX7, which was premiered today at the International Motor Show (IAA) in Frankfurt, Germany. Borgward Group CEO Ulrich Walker said that BORGWARD is scheduled to be launched in Germany and the rest of Europe sometime within the next two years and to China in the first half of 2016. Images and press materials can be downloaded at Media (Borgward Group AG/obs via AP Images) ORG XMIT: CPA720 BORGWARD Group AG, BORGWARD Group AG/obs via AP ImagesFullscreenepa04931865 epa04931689 The Golf GTE Sport Concept Car is presented at the International Motor Show IAA in Frankfurt Main, Germany, 15 September 2015. Around 1,000 exhibitors from 40 countries will present their latest products at the world's leading motor show, which will run from 17 to 27 September 2015. EPA/BORIS ROESSLER EPA/BORIS ROESSLER ORG XMIT: brx500 BORIS ROESSLER, EPAFullscreenepa04931871 The wooden concept car 'Wood Roadster Julia' is presented on the stand of German manufacturer 'SUSI and James' at the International Motor Show IAA in Frankfurt/Main, 15 September 2015. Around 1,000 exhibitors from 40 countries will present their latest products at the world's leading motor show, which will run from 17 to 27 September 2015. EPA/FREDRIK VON ERICHSEN ORG XMIT: FVE072 FREDRIK VON ERICHSEN, EPAFullscreenInfiniti creates the shapely Q30, it's new smallest car InfinitiFullscreenInfiniti Q30 is the brand's new smallest car -- and it's coming to the U.S. InfinitiFullscreenThe Concept E from Porsche shows how its electric sports car is going to look PorscheFullscreenThe Porsche concept has every different looks for the brand from the rear PorscheFullscreenThe Mission E is a four-seater that has an electric motor that puts out 600 horsepower PorscheFullscreenMini is introducing its new Clubman www.danielkraus.deFullscreenMini's Clubman has a familiar shape even though it's going to be bigger www.danielkraus.deFullscreenBentley CEO Wolfgang Dürheimer introduces the Bentayga SUV at the 2015 Frankfurt Motor Show. Media Bentley Bentayga’s optional handcrafted outdoor picnic set fits in the rear of the vehicle. Media 450 Bugatti Veyrons have been sold. Contrast that to 70 million copies of games in the Gran Turismo franchise. Keith Barry, Media is Bugatti’s brand color—and France’s historic racing color. The two-tone paint job is an homage to the legendary Bugatti Type 57 Tank, which won both the 1937 and 1939 24 Hours of Le Mans races. Keith Barry, Media you don’t enjoy your motoring al fresco, the 488GTB has a hardtop. Keith Barry, Media Lamborghini Aventador SV Roadster, along with the Lamborghini Huracan Spyder. Keith Barry, Media Koeru made its debut in Frankfurt. Keith Barry, Media Alfa Romeo Giulia is the first Alfa sedan to come to the U.S. since 1995, the last year the 164L was available. Keith Barry, Media Infiniti Q30 was unveiled at the Frankfurt Motor Show. Keith Barry, Media Nissan Gripz concept makes its debut at the Frankfurt Motor Show in Germany. Keith Barry, Media Nissan Gripz concept makes its debut at the Frankfurt Motor Show in Germany. Keith Barry, Media F-PACE crossover made its debut at the Frankfurt Motor Show in Germany. Keith Barry, Media the cavernous Mercedes pavilion at the Frankfurt Motor Show, members of the media take a look at the new C-Class and C63 AMG coupes. Keith Barry, Media Mercedes IAA concept was front and center at the Frankfurt Motor Show, with the new S-Class convertible not far behind. Keith Barry, Media manufacturers—such as this maker of shafts and suspension components—were also displaying their wares at the Frankfurt Motor Show. Keith Barry, Media Frankfurt Motor show isn’t just about concepts and car debuts. Analysts and representatives from manufacturers also come to see what suppliers such as Delphi have to offer. Keith Barry, Media entrance to the Audi pavilion at the Frankfurt Motor Show felt more like an amusement park, with a light show and installations depicting Audi’s newest technology. Keith Barry, Media to Audi’s massive display at the Frankfurt Motor Show check out what the German automaker has to offer, including the new A4 sedan and wagon. Keith Barry, Media in this topic? You may also want to view these photo galleries:Replay1 of 482 of 483 of 484 of 485 of 486 of 487 of 488 of 489 of 4810 of 4811 of 4812 of 4813 of 4814 of 4815 of 4816 of 4817 of 4818 of 4819 of 4820 of 4821 of 4822 of 4823 of 4824 of 4825 of 4826 of 4827 of 4828 of 4829 of 4830 of 4831 of 4832 of 4833 of 4834 of 4835 of 4836 of 4837 of 4838 of 4839 of 4840 of 4841 of 4842 of 4843 of 4844 of 4845 of 4846 of 4847 of 4848 of 48AutoplayShow ThumbnailsShow CaptionsLast SlideNext SlideCONNECTTWEETLINKEDINEMAILMORERead or Share this story: Media

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